We shot the video and product photos in a variety of locations with completely different weather and topography. This was done to capture the all-climate, all-season benefits of the product. At times, we had to create our own weather effects—a welcomed challenge.
When a suitable location wasn’t available, we used a green screen, and our editing team recreated entire landscapes. We worked on a tight schedule to minimize costs for the client. Despite having a sizable crew and multiple actors, we were able to meet deadlines and deliver a winning crowdfunding video.
We worked with professional actors and models of various ethnicities to make the product appealing to a wide audience.